Positive Advertising: $84 Million
Well that was money clearly well spent.
Clubbing: $94,100
Instead of spending last winter on the hustings of Iowa and New Hampshire, Mr. Bush held off, using the first half of 2015 to raise money in places like New York, Chicago, Texas and Florida. His goal: Raise enough money for a super PAC to scare other candidates — especially those with a similar political profile — out of the race.Over the entire campaign, Mr. Bush’s team racked up tens of thousands of dollars in dinner and event tabs at the Yale Club, the Union League Club of Chicago, Nantucket’s Westmore Club, and more than two dozen other haunts of the well heeled and racquetball-inclined.
Yep another solid tactic.
Valets: $15,800
Well gee, of course you cannot have rich bigwigs parking their own cars.
People: $8.3 Million
As Mr. Bush’s campaign matured, he and the group supporting him built one of the largest organizations of any candidate in either party, banking that his superior fund-raising would sustain his high overhead costs, which in turn would yield him wins or near-wins in states like Iowa and New Hampshire, where organizing is critical.
Man if only other candidates had thought this far ahead and been this organized. Then they could have dropped out of the race by now as well.
Wait.....
Branding: $88,387
Right to Rise, the super PAC supporting Mr. Bush, and then his campaign directly, retained 30 Point Strategies, a public relations company in Bethesda, Md., specializing in “thought leadership” and “brand journalism,” according to the firm’s website. But in the end, the most lasting label of Mr. Bush was supplied by Mr. Trump: “low energy.”
And the thing that must really hurt is that Trump stuck that label on Jeb! using virtually no money whatsoever. He just kept saying it in debates and stump speeches, and tweeted it a few times.
Vegas, Baby: $48,544
Mr. Bush and his staff racked up sizable travel bills, including $3.3 million in airfare and hundreds of thousands of dollars at hotels, ranging from a Best Western in Phoenix to the Biltmore in Coral Gables, Fla. But what stands out is the Bush team’s taste for the Vegas Strip, where aides and allies patronized the Bellagio, the Wynn and the Venetian, owned by Sheldon Adelson, the Republican megadonor.
You know Vegas is where so many dreams go to die.
The Consultants: $10 Million
A well-funded candidate tends to attract hordes of consultants, and Mr. Bush had plenty. All told, his team paid consulting fees to around 140 different companies or individuals, including senior campaign staff members, opposition research firms, and get-out-the-vote operatives in Iowa and South Carolina.
And here we thought that Sarah Palin wasted too much money on consultants, with no real return on that investment.
And finally.
Pizza! At a whopping $4,837.
As his fortunes declined this winter, Mr. Bush sharply pared back employees’ salaries and consulting fees, even laying off some campaign staff members to bring down costs. But let it never be said that Mr. Bush allowed his team to go hungry. His campaign and super PAC were particularly fond of the pizza, whether from Domino’s or from Pizza Ranch, the Iowa chain.
Well hey, at least he fed people.
Look at that. 130 million dollars spent and he was never able to even break into the top three.
Just goes to show that no matter how much money you spend, you can never spend enough to make people forget that your brother damn near destroyed the country.
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