Six months ago, Breitbart was riding the wave of the election, plotting an international expansion to provide a platform to spread far-right, populist views in Europe. But today, Breitbart is facing traffic declines, advertiser blacklists, campaigns for marketers to steer clear and even a petition within Amazon for it to stop providing ad services.
There were just 26 brands appearing on Breitbart in May, down from a high of 242 in March, according to MediaRadar, which tracks ads on websites.
The site’s decline also coincides with boycotts aimed at getting advertisers to stop running ads on the site. One, Sleeping Giants, a Twitter account started in November, has tracked the number of advertisers worldwide that have committed to stop advertising on Breitbart and its ilk. There were 2,200 on the list as of June 5, according to one of the account’s anonymous organizers. Ad tech companies including AppNexus and The Trade Desk have stopped sending ads to Breitbart.
Breitbart rode the wave of Trumpism as far as it would take them, and now they are caught in its suction as it begins to plummet into the icy depths.
I so wish I could feel badly about this.
Source http://ift.tt/2sXdgIE
