Courtesy of the Chicago Tribune:
Immediately after the horror of the February 14 mass shooting at Marjory Stoneman Douglas High School in Parkland, Fla., the National Rifle Association halted all of its digital advertising, including ads on YouTube, banner ads on websites, and Facebook ads.
Within four days, though, the NRA had returned in force, increasing its advertising aggressively on Facebook, and spending so widely and indiscriminately that its ads on YouTube showed up on videos for school-age kids. According to a previously unpublished review by Pathmatics, a company that scrapes data from online ads, the NRA spent more than six times as much on digital ads after the Parkland shooting than it did in the weeks before it. Its average daily spending in the 24 days before Parkland was $11,300, according to Pathmatics. In the 24 days after its silent period, that average jumped to $47,300.
Nearly all of the increase was on social media, primarily Facebook, where the NRA took its spending from an average of $4,400 a day in the three weeks prior to Parkland to $34,000 a day in the three weeks after the silence. Florida was heavily targeted in the post-tragedy ad burst. The state went from ninth most targeted in January to third between mid-February and mid-March.
The NRA didn’t change its message – the ads were the same as before the shooting. The message was just pushed much harder. For the past year, the NRA had been ranked No. 706 by Pathmatics on its list of top YouTube video advertisers. In the period since Feb. 21, the gun-rights group jumped into the top 100 at No. 92.
The NRA did not stop with simple pro-gun advertisements, they also sent their spokespeople and Right Wing supporters out to attack the Parkland students.
In fact Laura Ingraham even went so far as to attack one of the student's grade point average.
That seems like a rather pathetic attempt to undermine a teenager's credibility.
Hogg's sister, displaying far more maturity than Ingraham, responded with this:
Now you might think that NRA members would be embarrassed by all of this and perhaps be less supportive, but you would be incorrect.
Courtesy of the New York Post:
Contributions to the National Rifle Association’s political action committee tripled in February amid public attacks against the organization following the Feb. 14 high school shooting in Parkland, Fla.
Supporters of the Second Amendment donated about $779,000 in February to the NRA’s political arm, the Political Victory Fund, according to recent Federal Election Commission (FEC) data.
The figure marked a more than threefold increase compared to January, when the PAC received nearly $250,000 in donations, and was the fund’s second-best month over the last year.
Well I guess if you define your manhood by the size of the metal penis extender you have strapped to your body it is a little hard to shame you about anything.
P.S. Okay just like an hour after I wrote this post Laura Ingraham caved under pressure and apologized to David Hogg on Twitter.
In my mind these Right Wing trolls attack these Parkland kids at their peril, because these teenagers know exactly how to use social media to deal with idiots like them.
Source https://ift.tt/2uvbzrA
Immediately after the horror of the February 14 mass shooting at Marjory Stoneman Douglas High School in Parkland, Fla., the National Rifle Association halted all of its digital advertising, including ads on YouTube, banner ads on websites, and Facebook ads.
Within four days, though, the NRA had returned in force, increasing its advertising aggressively on Facebook, and spending so widely and indiscriminately that its ads on YouTube showed up on videos for school-age kids. According to a previously unpublished review by Pathmatics, a company that scrapes data from online ads, the NRA spent more than six times as much on digital ads after the Parkland shooting than it did in the weeks before it. Its average daily spending in the 24 days before Parkland was $11,300, according to Pathmatics. In the 24 days after its silent period, that average jumped to $47,300.
Nearly all of the increase was on social media, primarily Facebook, where the NRA took its spending from an average of $4,400 a day in the three weeks prior to Parkland to $34,000 a day in the three weeks after the silence. Florida was heavily targeted in the post-tragedy ad burst. The state went from ninth most targeted in January to third between mid-February and mid-March.
The NRA didn’t change its message – the ads were the same as before the shooting. The message was just pushed much harder. For the past year, the NRA had been ranked No. 706 by Pathmatics on its list of top YouTube video advertisers. In the period since Feb. 21, the gun-rights group jumped into the top 100 at No. 92.
The NRA did not stop with simple pro-gun advertisements, they also sent their spokespeople and Right Wing supporters out to attack the Parkland students.
In fact Laura Ingraham even went so far as to attack one of the student's grade point average.
Wait, seriously?David Hogg Rejected By Four Colleges To Which He Applied and whines about it. (Dinged by UCLA with a 4.1 GPA...totally predictable given acceptance rates.) https://t.co/wflA4hWHXY— Laura Ingraham (@IngrahamAngle) March 28, 2018
That seems like a rather pathetic attempt to undermine a teenager's credibility.
Hogg's sister, displaying far more maturity than Ingraham, responded with this:
For his part social media savvy David Hogg simply tweeted this:How low are your ratings @IngrahamAngle that you have to start attacking my brother’s grades to get attention? If you ask me, he is more articulate than you and has far better character. Man, that’s real low even for you. Coming from a 14 year old, please grow up. #NeverAgain https://t.co/CgUVeGRfxP— Lauren Hogg (@lauren_hoggs) March 28, 2018
And yes that has started a boycott.Soooo @IngrahamAngle what are your biggest advertisers ... Asking for a friend. #BoycottIngramAdverts— David Hogg (@davidhogg111) March 29, 2018
Now you might think that NRA members would be embarrassed by all of this and perhaps be less supportive, but you would be incorrect.
Courtesy of the New York Post:
Contributions to the National Rifle Association’s political action committee tripled in February amid public attacks against the organization following the Feb. 14 high school shooting in Parkland, Fla.
Supporters of the Second Amendment donated about $779,000 in February to the NRA’s political arm, the Political Victory Fund, according to recent Federal Election Commission (FEC) data.
The figure marked a more than threefold increase compared to January, when the PAC received nearly $250,000 in donations, and was the fund’s second-best month over the last year.
Well I guess if you define your manhood by the size of the metal penis extender you have strapped to your body it is a little hard to shame you about anything.
P.S. Okay just like an hour after I wrote this post Laura Ingraham caved under pressure and apologized to David Hogg on Twitter.
Really? If you think he should be proud of a 4.2 grade average than why did you say that nasty shit in the first place?Any student should be proud of a 4.2 GPA —incl. @DavidHogg111. On reflection, in the spirit of Holy Week, I apologize for any upset or hurt my tweet caused him or any of the brave victims of Parkland. For the record, I believe my show was the first to feature David...(1/2)— Laura Ingraham (@IngrahamAngle) March 29, 2018
In my mind these Right Wing trolls attack these Parkland kids at their peril, because these teenagers know exactly how to use social media to deal with idiots like them.
Source https://ift.tt/2uvbzrA
