Fox News is having trouble keeping its advertisers happy.
Ad revenues plunged 17 percent in September over the same month last year, according to the most recent financial data for the operation.
Statistics from the Standard Media Index, which tracks media income, showed that Fox News took the biggest hit of any cable news operation. CNN, which President Donald Trump frequently describes as “fake news,” lost just 1 percent in revenue, and MSNBC was up 2 percent.
Cable news revenue was down an average of 7 percent for the entire third quarter (July, August, September) over the same period last year, Ad Week reported.
So what do we think?
Are advertisers running away despite the fact that Fox News appears to be helping Donald Trump create policy, or because they ARE helping Donald Trump create policy?
The article goes on to point out that advertisers are still paying more to advertise on Fox News, but clearly there is a paradigm shift underway.
Source http://ift.tt/2zOtAPl
