For the first three nights of this week, Maddow’s 9 p.m. broadcast on MSNBC was the most-watched on cable-news in primetime – a position that had long been enjoyed by the 8 p.m. hour in the Fox News schedule, where O’Reilly had a roost for more than two decades,and where Tucker Carlson now holds court.
Maddow’s recent gains are part of a viewership surge at the NBCUniversal-owned network that comes as a chaotic White House has driven viewers to MSNBC in ways the executives really haven’t seen since the days of Keith Olbermann. Last week, MSNBC’s primetime schedule was tops in the demographic most coveted by advertisers – people between 25 and 54 – for the first time since the week of December 29, 2008. MSNBC’s “Maddow,” “The Last Word” and “11th Hour” are all leading in that viewership category for the month to date, according to data from Nielsen.
“MSNBC’s ratings surge is entirely due to the ongoing crisis of fake news – the more that news designed to deceive plays a role in politics and our lives, the more people hunger for news they can trust and which is demonstrably true,” said Paul Levinson, a professor of media studies at Fordham University.
Well as a long time fan, I am quite happy to see Rachel finally getting the attention she deserves.
She has been my go to news source for many years now, and I am never disappointed.
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